Back in 2010, we were in early discussions with Steven Swan, CEO of TidyBuyer about making a simple little animation to help promote his new business. What started off as essentially a very basic cartoon with minimal animation and effects soon grew into a much bigger and more complex project. After a face to face meeting and subsequent Skype video calls we both had a good idea of what we wanted to achieve.
From here our lead artist Gio began sketching some character concepts of the main character Bob. Once the concept was signed off we moved onto modelling.

After roughly 2 months hard work getting all the shots animated and rendered out, we could move on to compositing and editing. The voice over previously recorded were a little too wordy for the final videos and had to be carefully edited to cut out unnecessary fluff that slowed the pace. There are actually two versions of the video, a buyer version featured Bob, but also a seller video aimed at the suppliers who can also sign up on the website. An alternative version of Bob was created called Fred. Just a simple hair and tie change but as this was a last minute request from the client. Though tricky to accommodate with such a short turnaround, we got it done, on budget and on time for our client.