by Giorgos Chronopoulos | Jul 10, 2015 | News, Projects
TidyBuyer 3d Animated Commercial
We were tasked with creating a lovable mascot and create an animated commercial for the launch of TidyBuyer.com
Client: TidyBuyer.com
Project: 3D Animated Commercial
Directed by: Giorgos Chronopoulos
Creating a Lovable Mascot & 3D Animated Commercial
Back in 2010, we were in early discussions with Steven Swan, CEO of TidyBuyer about making a simple little animation to help promote his new business. What started off as essentially a very basic cartoon with minimal animation and effects soon grew into a much bigger and more complex project. After a face to face meeting and subsequent Skype video calls we both had a good idea of what we wanted to achieve.
From here our lead artist Gio began sketching some character concepts of the main character Bob. Once the concept was signed off we moved onto modelling.
With the character concept approved, we then moved on to building the base model in Maya. As Bob had a very distinctive style, a bespoke mesh was required. Once the model was approved, the next phase is rigging which involves creating a hierarchy of bones and controls through his body to deform him and allow Bob to be posed and animated. A simple facial control system was made to aid in smooth facial transitions when his mood needed to flow according to the circumstances of the story. Some rough storyboards had been laid out around this point but on this project, our client was happy to let us have free reign from here as he felt completely safe in our hands. We had also created a large selection of images and banners to feature on the TidyBuyer website as well including an animated banner for the homepage.
After roughly 2 months hard work getting all the shots animated and rendered out, we could move on to compositing and editing. The voice over previously recorded were a little too wordy for the final videos and had to be carefully edited to cut out unnecessary fluff that slowed the pace. There are actually two versions of the video, a buyer version featured Bob, but also a seller video aimed at the suppliers who can also sign up on the website. An alternative version of Bob was created called Fred. Just a simple hair and tie change but as this was a last minute request from the client. Though tricky to accommodate with such a short turnaround, we got it done, on budget and on time for our client.
Get your FREE consultation and quote today!
by Giorgos Chronopoulos | Jul 9, 2015 | Projects, News
BubbleYum – Animated Commercial
The concept was developed by Directors’ Gio Chronopoulos of Talos Creative, and Kevin Snyder of Twisted Genius Media to produce a spec animated commercial for a brand of bubblegum. We worked together in a very tight schedule to produce this animated spot.
Client: Twisted Genius Media
Project: 3D Animated Commercial
Directed by: Kevin Snyder
Concept design by: Gio Chronopoulos
Storyboard by: Paul Cohen
Animated by: Gio Chronopoulos
We began by sketching out the spot with storyboards to refine the concept. This was followed by a final concept of our alien character.
Next began the process of taking the 2D concept and building the 3D models of the characters and rigging them.
Kevin Snyder, who wrote and directed this CG commercial wanted it to appeal to both parents and children. “The children should be drawn in by the bright colours and the out-of-this-world journey the boy takes, while the parents should be taken in by the message that BubbleYum can be used to keep their children entertained and occupied. I wanted to make a commercial that is seen through the eyes of a child. Child-like wonder is something that people everywhere can relate to, even if their grown-up day-to-day lives have caused their sense of wonder to atrophy a bit. The fact that the spot is completely free of spoken dialogue and instead relies solely on images means that it has a universal appeal and audience. In fact, everything in the spot—from the themes to the imagery—translates well into almost any culture and can be used to capture the imagination of people everywhere”
Get your FREE consultation and quote today!
by Giorgos Chronopoulos | Jul 9, 2015 | Projects, News
This Is Now Campaign – New Ford Fiesta Launch
Talos Creative was contacted to be part of an exciting project backed by Microsoft promoting the launch of the New Ford Fiesta. The brief was to a create and build a navigable 3D virtual city for an online web special that was part of a large marketing campaign titled ‘This is Now’. The campaign also involved Ogilvy Advertising, Mindshare, Bluehive, Wunderman, ITV, Selfridges and Theory7. The campaign was marketed as a lifestyle promotion featuring many other brands targeting specific demographics.
Client: Ford Motor Company Ltd
Agency: Microsoft
Project: This is Now
Directed by: Nevil Slade – Theory 7
Lead TD: Thorsten Kuttig
Lead Artist: Giorgos Chronopoulos
Lead Modeller: Michael O’Hare
Texture Artist: Sonja Schlichter
Get your FREE consultation and quote today!
by Giorgos Chronopoulos | Jul 6, 2015 | Projects, News
Our passion is the creation of realistic characters for engaging cinematic animations.
Get your FREE consultation and quote today!
by Giorgos Chronopoulos | Jul 6, 2015 | Projects, News, Services
Talos Creative offers can take care of the creation of CG fantasy creatures from start to finish.
Conceptual designs can be created from a rough brief or we can take existing game character design and add more detail to them for cinematic use.
Below are the concept designs painted to help define the look of a gargoyle creature for a website video logo intro. A written description was provided and the rest was developed by lead artist Gio.
Get your FREE consultation and quote today!
by Giorgos Chronopoulos | Jul 6, 2015 | Projects, News
Above: Concept Paintings from The Talos Project, a Cyberpunk Science Fiction Web Comic currently in production at Talos Creative.
Talos Creative offers concept art & design services in a variety of styles to suit the needs of a given project.
From realistic science-fiction or fantasy themed work, to bright and whimsical stylized cartoon characters we can work to any style.
Get your FREE consultation and quote today!
Concept Design for Commercials
Concept Design for a Nike Commerical with Crack Creative
Stylised 3D Character Art
Get your FREE consultation and quote today!
