This Is Now Campaign – New Ford Fiesta Launch

Project Description

Talos Creative was contacted to be part of an exciting project backed by Microsoft promoting the launch of the New Ford Fiesta. The brief was to a create and build a navigable 3D virtual city for an online web special that was part of a large marketing campaign titled ‘This is Now’. The campaign also involved Ogilvy Advertising, Mindshare, Bluehive, Wunderman, ITV, Selfridges and Theory7. The campaign was marketed as a lifestyle promotion featuring many other brands targeting specific demographics.

Client: Ford Motor Company Ltd
Agency: Microsoft
Project: This is Now
Directed by: Nevil Slade – Theory 7
Lead TD: Thorsten Kuttig
Lead Artist: Giorgos Chronopoulos
Lead Modeller: Michael O’Hare
Texture Artist: Sonja Schlichter

The Concept

3D Virtual City

Building a City

3D Virtual City

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