Kevin Snyder, who wrote and directed this CG commercial wanted it to appeal to both parents and children. “The children should be drawn in by the bright colours and the out-of-this-world journey the boy takes, while the parents should be taken in by the message that BubbleYum can be used to keep their children entertained and occupied. I wanted to make a commercial that is seen through the eyes of a child. Child-like wonder is something that people everywhere can relate to, even if their grown-up day-to-day lives have caused their sense of wonder to atrophy a bit. The fact that the spot is completely free of spoken dialogue and instead relies solely on images means that it has a universal appeal and audience. In fact, everything in the spot—from the themes to the imagery—translates well into almost any culture and can be used to capture the imagination of people everywhere”